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Notes on software, AI and operations.
What a custom build actually costs, when to buy instead, where AI removes a step and where it does not. Written for owners and operations leads at product businesses, not for other agencies.
Showing 6 of 6 articles
Why Custom CRMs Fail at Distributors — and the Four Rules That Prevent It
Custom CRM has a bad name in wholesale distribution, and mostly it has earned it. Here is how these projects actually fail, and the four rules that separate the ones that stick from the ones that get abandoned.
What to Ask Before You Sign a Custom Software Quote
Twelve questions that separate a build that ships from one that dies at month nine. Most of them have nothing to do with technology, and the answers tell you more than the price does.
Getting Repeat Orders Off the Phone: What a B2B Ordering Portal Actually Changes
A portal does not replace your salespeople and it will not get 100% adoption. Here is what it realistically changes in the first ninety days, which customers move first, and the five features that decide whether anyone uses it.
Custom ERP for a Small Manufacturer: When It's Worth It and When It Isn't
"We need an ERP" almost always means four or five specific things are broken. Here are the four routes open to a $5M–$50M manufacturer, the honest test for each, and why the answer is usually not one system.
What Drives the Price of Custom B2B Software
Nobody publishes a price because nobody can — but the things that move it are knowable. Here are the seven cost drivers, the four that quietly double a quote, and how to read two very different numbers for the same project.
Connecting a B2B Ordering Portal to QuickBooks Online: What Actually Matters
Everything written about the QuickBooks Online API is written for developers. Here is the same ground for the person paying for the integration — what breaks, the 100-day rule nobody warns you about, and the review you probably don't need.
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