Produce & seafood distributors · Florida
Software for Florida produce and seafood houses.
Futurise builds order desks, lot tracking and AI order intake for Florida produce and seafood distributors — businesses where the price changes daily, the unit is a catch weight, the shelf life is measured in hours and the paperwork has to survive a dispute. A first build is one slice of that, fixed-price, live in weeks.
US phone line · Any time, day or night — you'll talk to Shivam, who builds it.
Futurise is a remote studio with a US line, +1 (954) 469-9764, answered at any hour. We have no Florida office and don't pretend to; we meet in Florida for the projects that call for it.
See it first, on fictional data: orders.futurise.studio is a wholesale ordering portal and factory.futurise.studio a production tracker.
Produce and seafood are the hardest categories in distribution to put software on, which is why so little of it fits. The price list is not a list; it is this morning's market. The unit is not a case; it is whatever the fish weighed. The customer's order is not final until it is picked, and sometimes not then. Generic wholesale software assumes none of this, and every Florida produce house we have talked to has a spreadsheet and a person doing what the software could not.
A custom build starts from the market sheet, not the catalog. Prices load once in the morning and every order that day reads them. Catch weight is a first-class field, so the invoice is right without a manual edit. Lot identity survives the split at receiving, which is what makes a recall or a PACA claim answerable in minutes instead of a weekend.
None of that needs an ERP. It needs one screen that matches how the house actually works, running alongside the accounting you keep.
On the ground
What's actually different here.
Florida has 533 fresh fruit and vegetable wholesalers (9,097 employees) and 243 fish and seafood wholesalers (2,216 employees). US Census Bureau, County Business Patterns, 2023
That is 10.9% of all US produce wholesalers and 12.1% of all US seafood wholesalers, for a state with 7.7% of US establishments overall (computed from the 2023 state and national files). US Census Bureau, County Business Patterns, 2023
Miami-Dade has 183 produce wholesalers and 108 seafood wholesalers — the tri-county area holds 56% of the state's produce houses and 61% of its seafood houses (computed). US Census Bureau, County Business Patterns, 2023
Hillsborough County has 56 fresh-produce wholesalers employing 1,015 people; Polk County, across the I-4 corridor, has 24 more. US Census Bureau, County Business Patterns, 2023
Florida grows 33% of the US value of sweet corn, 17% of fresh-market tomatoes and 14% of strawberries; vegetables and melons brought $1.66 billion in cash receipts. Florida Department of Agriculture and Consumer Services, Florida Agriculture Overview, 2023
Fruit and vegetables were PortMiami's largest commodity at 127,528 TEUs in fiscal 2025, and its largest import at 91,958 TEUs. PortMiami, Overall Statistics, FY2025
Where it breaks
The four things we keep finding.
This morning's price, yesterday's order
The customer ordered at last night's price. The market moved. Somebody has to decide, by hand, on forty orders.
Catch weight edited on the invoice
The system said one case; the scale said 38.2 lb. The edit happens after the fact and nobody can reconcile it later.
Lot identity lost at the split
One supplier lot, four bins, two customers. When a claim comes, nobody can say which customer got which fish.
Shelf life in hours, stock in days
A stock number that updates nightly is fiction for product that will not survive the night.
What we build
One slice first, then the next.
Market-sheet order desk
Prices load once each morning; every order that day reads them; exceptions stop visibly.
Catch-weight ordering
Order by case, invoice by weight, no after-the-fact edit; per-customer conversions built in.
Lot tracking that survives receiving
The bin is the unit of record, every split is a lot-controlled transaction, recalls and claims answer in minutes.
AI order intake
Emailed and texted orders read and matched against your item file and the customer's history, drafted for approval.
Pricing
Every build is custom. Priced before we start.
Every build is custom. You get a fixed price in writing after a 20-minute call, before any work starts. Most first builds go live in two to four weeks, and 30 days of care after launch are included.
One slice of your order flow
The one slice of your order flow that is costing you hours today — an ordering portal, an order desk, a production tracker — scoped and priced before we start.
For most first builds. The price is fixed in writing after a 20-minute call, before any work starts.
The price
Custom to your scope and fixed in writing after a 20-minute call, before any work starts. There's no price list.
The clock
Most first builds go live in two to four weeks, counted from the day your data arrives in the agreed format, not from signature.
After launch
30 days of care are included. After that, care is optional, month to month, and only once your team uses it daily.
How it works
Training is part of the build, not an extra.
Call, or book 20 minutes
You talk to Shivam, who builds it, any time, day or night. We ask how orders reach you today and where they get re-typed. If software isn't the answer, we'll say so.
One slice, one fixed price
We agree the slice, one named contact on your side, and a fixed price in writing, before any work starts.
Two to four weeks
For most first builds. The clock starts when your data arrives in the agreed format, not at signature. One read-only path in from what you already run.
Trained, then supported
A screen-share walkthrough, training for your office (we do it ourselves), then 30 days of care.
Straight answers
The questions, answered up front.
Our prices change every day. Can software keep up?
That is the design constraint, not an obstacle. The build treats the morning market sheet as the price list: it loads once, every order that day reads it, and an order taken against yesterday's sheet is flagged for a person rather than silently repriced. The spreadsheet you use today already works this way; the difference is that forty orders stop needing forty decisions.
Do you understand PACA?
We understand what a PACA claim demands of your records: which lot, which customer, when, at what price, with the paperwork attached. We build organized, traceable records that answer those questions quickly. We don't make compliance claims — organized records are not the same as legal advice — and we will say so on the call.
Can we see it before we call?
Yes: orders.futurise.studio is a live wholesale ordering portal and factory.futurise.studio a live production tracker, both on fictional data. We don't show client screens or name clients — every Florida client we have is confidential — so the demos are the proof.
What does it cost?
There is no price list, because there is no standard build. You get a fixed price in writing after a 20-minute call, before any work starts. Most first builds go live in two to four weeks, training is part of the build, and 30 days of care are included. Call +1 (954) 469-9764 or book at futurise.studio/book.
Are you based in Florida?
No. Futurise is a remote studio with a US line answered at any hour, and we meet in Florida for the projects that call for it. Every build includes a live link from the first week, a screen-share walkthrough and training for your office.
Florida
One call. A fixed price in writing. Live in weeks.
Call now, or book 20 minutes. If a first build fits, you get a fixed price in writing before any work starts. If it doesn't, you get a straight no.
US phone line · Any time, day or night — you'll talk to Shivam, who builds it.