Call +1 (954) 469-9764
Produce & seafood distributors · Florida
Software for Florida produce and seafood houses.
Futurise builds order desks, lot tracking and AI order intake for Florida produce and seafood distributors — businesses where the price changes daily, the unit is a catch weight, the shelf life is measured in hours and the paperwork has to survive a dispute.
Futurise is a remote studio with a US line, +1 (954) 469-9764, answered at any hour. We have no Florida office and don't pretend to; we meet in Florida for the projects that call for it.
See it first, on fictional data: orders.futurise.studio is a wholesale ordering portal and factory.futurise.studio a production tracker.
Produce and seafood are the hardest categories in distribution to put software on, which is why so little of it fits. The price list is not a list; it is this morning's market. The unit is not a case; it is whatever the fish weighed. The customer's order is not final until it is picked, and sometimes not then. Generic wholesale software assumes none of this, and every Florida produce house we have talked to has a spreadsheet and a person doing what the software could not.
A custom build starts from the market sheet, not the catalog. Prices load once in the morning and every order that day reads them. Catch weight is a first-class field, so the invoice is right without a manual edit. Lot identity survives the split at receiving, which is what makes a recall or a PACA claim answerable in minutes instead of a weekend.
None of that needs an ERP. It needs one screen that matches how the house actually works, running alongside the accounting you keep.
Where it breaks
The four things we keep finding.
This morning's price, yesterday's order
The customer ordered at last night's price. The market moved. Somebody has to decide, by hand, on forty orders.
Catch weight edited on the invoice
The system said one case; the scale said 38.2 lb. The edit happens after the fact and nobody can reconcile it later.
Lot identity lost at the split
One supplier lot, four bins, two customers. When a claim comes, nobody can say which customer got which fish.
Shelf life in hours, stock in days
A stock number that updates nightly is fiction for product that will not survive the night.
What we build
One slice first, then the next.
The one slice of your order flow costing you hours today: an ordering portal, an order desk or a production tracker. Then the next.
Market-sheet order desk
Prices load once each morning; every order that day reads them; exceptions stop visibly.
Catch-weight ordering
Order by case, invoice by weight, no after-the-fact edit; per-customer conversions built in.
Lot tracking that survives receiving
The bin is the unit of record, every split is a lot-controlled transaction, recalls and claims answer in minutes.
AI order intake
Emailed and texted orders read and matched against your item file and the customer's history, drafted for approval.
On the ground
What’s actually different here.
Every local fact carries its source and its year.
Florida has 533 fresh fruit and vegetable wholesalers (9,097 employees) and 243 fish and seafood wholesalers (2,216 employees).
That is 10.9% of all US produce wholesalers and 12.1% of all US seafood wholesalers, for a state with 7.7% of US establishments overall (computed from the 2023 state and national files).
Miami-Dade has 183 produce wholesalers and 108 seafood wholesalers — the tri-county area holds 56% of the state's produce houses and 61% of its seafood houses (computed).
Hillsborough County has 56 fresh-produce wholesalers employing 1,015 people; Polk County, across the I-4 corridor, has 24 more.
Florida grows 33% of the US value of sweet corn, 17% of fresh-market tomatoes and 14% of strawberries; vegetables and melons brought $1.66 billion in cash receipts.
Source: Florida Department of Agriculture and Consumer Services, Florida Agriculture Overview, 2023
Fruit and vegetables were PortMiami's largest commodity at 127,528 TEUs in fiscal 2025, and its largest import at 91,958 TEUs.
Straight answers
The questions, answered up front.
Our prices change every day. Can software keep up?
That is the design constraint, not an obstacle. The build treats the morning market sheet as the price list: it loads once, every order that day reads it, and an order taken against yesterday's sheet is flagged for a person rather than silently repriced. The spreadsheet you use today already works this way; the difference is that forty orders stop needing forty decisions.
Do you understand PACA?
We understand what a PACA claim demands of your records: which lot, which customer, when, at what price, with the paperwork attached. We build organized, traceable records that answer those questions quickly. We don't make compliance claims — organized records are not the same as legal advice — and we will say so on the call.
Can we see it before we call?
Yes: orders.futurise.studio is a live wholesale ordering portal and factory.futurise.studio a live production tracker, both on fictional data. We don't show client screens or name clients — every Florida client we have is confidential — so the demos are the proof.
What does it cost?
There is no price list, because there is no standard build. You get a fixed price in writing after a 20-minute call, before any work starts. Most first builds go live in two to four weeks, training is part of the build, and 30 days of care are included. Call +1 (954) 469-9764 or book at futurise.studio/book .
Are you based in Florida?
No. Futurise is a remote studio with a US line answered at any hour, and we meet in Florida for the projects that call for it.
Bring the step that breaks.
Twenty minutes with the person who builds, on a US line, any hour. Not in Florida? The same builds, for distributors anywhere in the US.
shivam@futurise.studio · any time, day or night