Edible Oil & Food Products · India

Anmol

Comprehensive brand identity for an edible oil company -- heart-and-wheat logo, bilingual typography system, 12+ custom icons in three rendering styles, and a warm food-inspired color architecture.

Timeline: 5 days
Deliverables: 11 items
Industry: Edible Oil & Food Products
Scope: Full Identity

About the project

Anmol (meaning 'precious' or 'priceless' in Hindi) is an edible oil brand that positions itself at the intersection of healthy living and authentic Indian cooking. The brand identity needed to feel warm, trustworthy, and unmistakably rooted in Indian food culture -- while being sophisticated enough for modern retail shelves and digital platforms.

The logo is a rich, layered composition: the word 'Anmol' in a bold red gradient typeface with a distinctive star-flick on the capital 'A', cradled inside a golden heart outline. A sprig of green wheat leaves emerges from the lower-right of the heart, grounding the mark in agricultural authenticity. The logo works across light and dark backgrounds, with a reversed white version and a full-color-on-black variant both specified. A detailed construction grid with clear-space guidelines ensures consistent reproduction.

The color system is extensive by design. The primary palette centers on Vibrant Red (#24E1EE / RGB 230,49,36), Salem Green (#1B8F45), and Bistre Brown (#936828) -- colors drawn directly from Indian cooking: chili red, fresh herb green, and mustard-oil gold. The secondary palette adds Ruby Red, American Gold, Flax, Carrot orange, Kale green, and Cinnamon for packaging variants and seasonal campaigns.

Typography is bilingual: Kumbh Sans (shown across Thin through Medium weights) handles English text, while Mukta serves Hindi-language applications with the sample phrase showing all seven weights from ExtraLight to ExtraBold. A typographic hierarchy system defines the relationship between eyebrows, headlines, subheadlines (in both English and Hindi), body copy, and legal copy.

The custom icon set spans three distinct rendering styles: black outline (for documentation), branded two-tone in red and green (for marketing), and white-on-red solid fills with rounded-square backgrounds (for app and digital use). Icons cover production lines, cutlery, sun/freshness, oil bottles, and DNA/purity -- each redrawn in all three styles for maximum flexibility. The brand values are articulated as Playful, Original, Relatable, and Reliable, with a red brand pattern featuring a subtle wheat-leaf watermark for backgrounds and packaging.