ALT Mobility

ALT Mobility (alt-mobility.com) is an electric vehicle fleet management company operating across India, providing electric scooters, buses, and auto-rickshaws as sustainable alternatives to fossil-fuel transport. The brand needed a visual system that could scale from app icons to bus wraps, from investor decks to driver ID cards -- all while communicating innovation, reliability, and accessibility.

The wordmark is deceptively simple: 'alt.' set in a heavy, custom-cut sans-serif in Yankees Blue (#161f41), with a distinctive yellow dot (Philippine Yellow, #ffcb05) replacing the period. That yellow dot becomes the brand's signature element -- appearing as an accent across every touchpoint. Logo usage guidelines define six application contexts: white backgrounds, light grays (up to 7% tint), dark grays (90%+ tint), dark backgrounds with reversed white type, high-contrast color fields, and photographic overlays.

The color architecture is built on a six-color primary system spanning Yankees Blue (#161f41), Dark Cornflower Blue (#21409a), Silver Lake Blue (#5481c1), Philippine Yellow (#ffcb05), Black, and White -- plus a vibrant secondary palette of Cinnabar red (#ef4123), Green (#0db14b), Princeton Orange (#f58220), and Cadmium Violet (#7f3f98) for data visualization and category coding.

The custom icon library is the centerpiece deliverable: 80+ line icons rendered in a consistent dual-tone style using navy outlines with yellow accent fills. The set covers the full EV ecosystem -- vehicles (cars, scooters, buses, auto-rickshaws, tow trucks), fleet operations (clipboards, checklists, receipts), location and tracking (map pins, crosshairs), maintenance (wrenches, thermometers), finance (rupee shields, payment hands), and search/alert iconography. A distinctive halftone dot pattern -- rendered as a globe motif with varying dot sizes -- serves as the primary brand texture, appearing on business cards, presentations, and vehicle livery. Brand values are codified as Innovation, Reliability, Integrity, Sustainability, Empowerment, and Accessibility.