EkoTimber

EkoTimber operates in the sustainable building materials space, offering engineered timber alternatives that merge environmental responsibility with structural longevity. The brand needed an identity that could communicate both ecological credibility and industrial-grade durability without leaning too heavily in either direction.

The logo design anchors the system: 'EKO' is set in a warm earthy brown while 'Timber' appears in a leafy green, with the final letter cleverly extending into a square bracket motif that frames a small leaf element -- a subtle nod to sustainable forestry without resorting to cliched tree imagery. The tagline 'Stays Strong, Lifelong.' sits beneath in a clean serif, reinforcing the product promise.

The color palette is deliberately restrained. A natural green (#5b9a4a) serves as the primary brand color, paired with a deep charcoal (#212934) for authority and a warm olive-brown (#6d5d3c) that evokes natural wood grain. Together, these three colors create a palette that feels grounded, honest, and premium -- avoiding the over-saturated greens that plague most eco-brands.

Typography pairs Raleway (a geometric sans-serif used across all weights) for headlines and modern applications with Clio (a rounded, mono-width sans) for technical specifications and supporting text. This dual-typeface approach lets the brand flex between consumer-friendly marketing and B2B technical documentation without losing coherence.