Bloods-R-Us

Bloods-R-Us is Dr. Suparno Chakrabarti's Centre of Excellence for Blood Disorders at Action Cancer Hospital, New Delhi. As pioneers of Haploidentical Bone Marrow Transplantation in India with 250+ procedures and a 75% long-term survival rate, they needed a brand that communicated both medical authority and patient trust. We crafted a deep maroon (#7A1530) identity — a color associated with blood, gravitas, and medical precision. The website is one of our most complex builds: a mega-dropdown navigation system covering 15+ blood disorder conditions (thalassemia, leukemias, lymphomas, aplastic anemia), detailed BMT procedure pages, physician profiles with full credentials, the Manashi Chakrabarti Foundation partnership, and a reading progress indicator. The site features structured data for medical SEO, dark mode toggle, accessibility-first design with skip links, and mobile-responsive layouts that handle dense medical content gracefully.