Child Orthocare

Child Orthocare is a pediatric orthopedic practice led by Dr. Nargesh Agrawal — one of India's top 25 pediatric orthopedic specialists with 15,000+ successful corrections across 19+ states. The challenge was creating a brand that communicates medical expertise while feeling warm and approachable for children and their parents. We designed a logo featuring protective hands cradling a child figure, rendered in Ocean Blue (#00B59D) and Warm Coral (#FF8B7D) — colors that are calming yet energetic. The identity system includes multiple logo lockups (horizontal, vertical, icon-only), a complete Poppins-based typography hierarchy, and a full range of brand applications. But the real depth was the website: a fully responsive, child-friendly site with custom service illustrations for each condition (fractures, spine issues, clubfoot, cerebral palsy, sports injuries), an animated patient journey, trust metrics (15K+ corrections, 19+ states, top 25 specialist), testimonials carousel, and a conversion-focused appointment booking flow. Every touchpoint — from the confetti decorative elements to the rounded UI — was designed to make a child's visit less intimidating.