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Pediatric Orthopedics · India

Child Orthocare

Warm, trust-building brand for a pediatric orthopedic practice — protective hand logo, child-friendly color palette, full website with custom illustrations, and a complete suite of patient-facing materials.

Timeline
3 days
Deliverables
13 items
Industry
Pediatric Orthopedics
Scope
Full Identity
Child Orthocare, cover

About the project

Child Orthocare is a pediatric orthopedic practice led by Dr. Nargesh Agrawal. The challenge was creating a brand that communicates medical expertise while feeling warm and approachable for children and their parents. We designed a logo featuring protective hands cradling a child figure, rendered in Ocean Blue (#00B59D) and Warm Coral (#FF8B7D) — colors that are calming yet energetic. The identity system includes multiple logo lockups (horizontal, vertical, icon-only), a complete Poppins-based typography hierarchy, and a full range of brand applications. But the real depth was the website: a fully responsive, child-friendly site with custom service illustrations for each condition (fractures, spine issues, clubfoot, cerebral palsy, sports injuries), an animated patient journey, a trust section, and a conversion-focused appointment booking flow. Every touchpoint — from the confetti decorative elements to the rounded UI — was designed to make a child's visit less intimidating.

  • Branding
  • Guidelines
  • Website
  • Illustrations
  • Stationery
  • Patient Materials

The work

Primary logo — protective hands cradling a child
Primary logo — protective hands cradling a child
Logo system — horizontal, vertical, and icon variations
Logo system — horizontal, vertical, and icon variations
Color system — Ocean Blue, Warm Coral, and accent shades
Color system — Ocean Blue, Warm Coral, and accent shades
Typography — Poppins family with heading hierarchy
Typography — Poppins family with heading hierarchy
Full brand applications — stationery, social, forms, signage, ID badges
Full brand applications — stationery, social, forms, signage, ID badges
Live website — child-friendly pediatric orthopedic practice site
Live website — child-friendly pediatric orthopedic practice site

Twenty minutes. Bring the brief.

Tell us what you sell and what needs to change. We will tell you what we would design first, in what order, with a fixed price in writing.

shivam@futurise.studio · any time, day or night